Being in charge of your ‘personal brand’ will really help you build your career. So what is your personal brand?
You may not think of yourself as a brand, but you are and how you present yourself is everything. I recently read a brilliant article on Sheerluxe (by career coach Salama Shah) and wanted to share it as it's something I feel should be important to every candiate of mine.
You can find the whole article at
Below are the keys points I have taken from it:
Understand The Reasons Behind Your Brand
Identify Your Brand Values
Decide What Will Set You Apart
Know Your Audience
Look, Behave And Sound The Part of 'your' Personal Brand
Create Brand Stories
Use Social Media
Adding to this article I read on Sheer Luxe, the co-founders of LinkedIn wrote a great book called, ‘The Start up of you’, http://www.thestartupofyou.com, which talks about building your personal brand and treating your career like a start-up business. In fact, if you google your name, LinkedIn is one of the few on line platforms that you have complete control of your online personal brand - hence it's very important to ensure it's perfect and matches your brand values.
Added on 06 March 2017